Creative Director: Sunil Murti
Director, Experiential Marketing: Sally Aisner
Designers: Alexandra Tobia, Erin Downing
Animation & 3D Design: David Hall
Motion Design
I was given a lot of creative freedom to visually experiment with 3D design and motion. To remodel the letter forms, I used the Utah 23 logo as a reference. My goal was to ensure that the topology was clean, as it was crucial for obtaining quality results when working with some of the C4D simulations. Along with simulations, I also used basic inverse kinematics and modeling techniques to create other design elements. To light and texture the design, I used Redshift.
I was given a lot of creative freedom to visually experiment with 3D design and motion. To remodel the letter forms, I used the Utah 23 logo as a reference. My goal was to ensure that the topology was clean, as it was crucial for obtaining quality results when working with some of the C4D simulations. Along with simulations, I also used basic inverse kinematics and modeling techniques to create other design elements. To light and texture the design, I used Redshift.
Event Highlights
Event Landing Page