CAOK Founders:
David Hall, Efi da Silva, Anthony Zych
Direction & Art: David Hall
Presentation & Organization: Efi da Silva
Design materials: Anthony Zych
Muralist: Sally Rumble
Mission
Creative Acts of Kindness is a Creative Services initiative aimed at utilizing our technical skills to execute art and design-based initiatives that benefit our internal and external community while welcoming our colleagues to participate.
Distilled: Doing good through art.
First Act
Working with a NYCHA (New York City Housing Authority) property and their resident board to beautify a playground area by adding a mural that represents the community and fosters pride to a handball court or other surface. The project would involve a day of painting that encourages both TNT Sports and community member participation. Food, beverages, and games would be included.
Working with a NYCHA (New York City Housing Authority) property and their resident board to beautify a playground area by adding a mural that represents the community and fosters pride to a handball court or other surface. The project would involve a day of painting that encourages both TNT Sports and community member participation. Food, beverages, and games would be included.
Basic Info
WHAT: Mural Project
WHERE: Brooklyn, NY / Lafayette Gardens Houses
WHEN: Spring 2025
WHO: Creative Services Lead in Partnership with
muralist Sally Rumble and NYCHA
Bleacher Report / TNT Sports Employees
Lafayette Gardens Residents
WHAT: Mural Project
WHERE: Brooklyn, NY / Lafayette Gardens Houses
WHEN: Spring 2025
WHO: Creative Services Lead in Partnership with
muralist Sally Rumble and NYCHA
Bleacher Report / TNT Sports Employees
Lafayette Gardens Residents
CAOK Logo
Current Approved Art by NYCHA
Scouting Locations
Sally Rumble's Art
Approved
WBD Legal on board, Liability COI acquired
Sally (muralist) Booked & Paid
NYCHA final proposal approved
Shirts Ordered
Budget Approved
Solidify Date
Internal marketing
Signage/food/games
WBD Legal on board, Liability COI acquired
Sally (muralist) Booked & Paid
NYCHA final proposal approved
Shirts Ordered
Budget Approved
Solidify Date
Internal marketing
Signage/food/games
Getting Everyone Hyped
Executive Leadership
• Buy In
• Pitching this as people/office culture initiative that ties in the spirt of
the defunct Bleacher Gives Back and is an avenue to use these types
of events in the future to bringing in revenue while doing good
• Ask leadership to attend
• Employee Encouragement
• Aside from leadership encouragement
• Newsletters / Slack Channel Blasts / Direct outreach
• Encourage office to sign up (add shirt sizes to form)
• Promise of fun, food, a tee shirt, and some good will spread
• Resident Engagement
• Work the NYCHA and Resident Board to amplify
• Schedule on a day where the community is already outside &
celebrating and/or
• Schedule on a day that NY Public Schools are off
Executive Leadership
• Buy In
• Pitching this as people/office culture initiative that ties in the spirt of
the defunct Bleacher Gives Back and is an avenue to use these types
of events in the future to bringing in revenue while doing good
• Ask leadership to attend
• Employee Encouragement
• Aside from leadership encouragement
• Newsletters / Slack Channel Blasts / Direct outreach
• Encourage office to sign up (add shirt sizes to form)
• Promise of fun, food, a tee shirt, and some good will spread
• Resident Engagement
• Work the NYCHA and Resident Board to amplify
• Schedule on a day where the community is already outside &
celebrating and/or
• Schedule on a day that NY Public Schools are off
Tee Shirt & Signage
Where We Are
The mural is officially set to be unveiled in Spring 2025. We are currently collaborating with Housing leadership to finalize the location and event activities. Additionally, we are generating interest in the event internally and beginning to develop supplementary design materials.
The mural is officially set to be unveiled in Spring 2025. We are currently collaborating with Housing leadership to finalize the location and event activities. Additionally, we are generating interest in the event internally and beginning to develop supplementary design materials.