Creative Director: Sunil Murti
Brand Marketing Lead: Priscilla Cheng
Art Direction: David Hall
Animation & Illustration: David Hall
MARKETING STRATEGY
Our targeted analytics enabled us to identify key matchups that would entice new users. We paired simple yet effective copy with custom animations, creating standout content in the crowded sports market.
MOTION DESIGN
While working with tight deadlines, I decided to concentrate on creating smooth and uncomplicated movements with additional secondary motions. To maintain simplicity throughout the project, I constructed each character using fundamental shapes and lines to create recognizable silhouettes that can be easily identified across various platforms. The ultimate objective was to capture the excitement and joy of our sports partners and entertain our viewers.
