B/R Utah 23

B/R Utah 23

Creative Services was tasked with branding and designing an experiential pop-up event in celebration of NBA All-Star 23. The event featured live music, branded experiences, and food. Working with fellow designers my role was focused on Motion, and bringing

to life core branded elements.

3d Animation, Modeling: David Hall

Director, Experiential Marketing: Sally Aisner​​​​​​​ 

Designers: Alexandra Tobia, Erin Downing

3d Animation, Modeling: David Hall

Director, Experiential Marketing: Sally Aisner​​​​​​​ 

Designers: Alexandra Tobia, Erin Downing

3d Animation, Modeling: David Hall

Director, Experiential Marketing: Sally Aisner​​​​​​​ 

Designers: Alexandra Tobia, Erin Downing

I was given a lot of creative freedom to visually experiment with 3D design and motion. To remodel the letter forms, I used the Utah 23 logo as a reference. My goal was to ensure that the topology was clean, as it was crucial for obtaining quality results when working with some of the C4D simulations. Along with simulations, I also used basic inverse kinematics and modeling techniques to create other design elements. To light and texture the design, I used Redshift.


I was given a lot of creative freedom to visually experiment with 3D design and motion. To remodel the letter forms, I used the Utah 23 logo as a reference. My goal was to ensure that the topology was clean, as it was crucial for obtaining quality results when working with some of the C4D simulations. Along with simulations, I also used basic inverse kinematics and modeling techniques to create other design elements. To light and texture the design, I used Redshift.


Event Landing Page 

https://readymag.website/u3036834242/4135469/